One Membership, Two Iconic Arenas
Introducing Premium Memberships
Elevated experiences. Effortlessly delivered.
Join one of the Midlands’ most exclusive membership experiences, across two of the UK’s most iconic arenas.
One Membership, Two Iconic Arenas
We're home to the biggest & best shows
A single membership unlocks access to both Utilita Arena Birmingham and bp pulse LIVE, giving you the flexibility to choose from up to 200 world-class shows each year. From global artists to headline comedy and live entertainment, you can select the events that matter most - and enjoy them in a setting designed for comfort, ease and impact
bp pulse LIVE
A legendary venue at the heart of the Nation's Experience Capital. Home to the bp pulse Showdeck, perfect for incredible stage views and stylish comfort.
Utilita Arena Birmingham
The city centre home of live entertainment in Birmingham. Entertain in sophisticated lounges or choose the exclusivity of a Private Suite.
The Premium Experience
Premium is designed to feel both elevated and easy.
Relax in beautifully designed lounges before and after the show. Host clients or colleagues in a setting that feels considered, social and comfortable. Enjoy great food, quality drinks and seamless service - without formality. Whether you’re entertaining, celebrating or simply unwinding, Premium creates the right environment to make every event feel effortless
Premium Perks at Every Show
Exclusivity & Status
Access something limited, reserved and in demand. Be there for the biggest shows, with the people that matter most.
Priority Access
Early access to tickets for high-demand shows and private entrance for seamless arrival.
Premium Hospitality
Access to exclusive lounges pre-show, during intervals and post-show. Flexible food and drink options, from informal to fully hosted.
Convenience & Ease
Reserved seating, car parking included and an opportunity to purchase merchandise from within lounge. All with a dedicated account team to manage every detail.
Superior Viewing & Comfort
Some of the best seats in the house, offering a unique and elevated perspective of every performance, with more space and better sightlines.
Memorable Moments
Turn an event into something more - a shared experience that feels special, effortless and worth remembering.
Our Memberships
We offer a range of options, allowing you to choose the level of Premium that fits your needs
Icon Membership
A more informal way to enjoy Premium
Headliner Membership
A fully hosted Premium experience
Built For Business
Premium memberships give businesses a simple platform to turn live events into meaningful experiences. It’s a flexible, professional and impactful way to connect with the people that matter most.
Strengthen client relationships
in a setting that feels exclusive and considered
Reward & motivate teams
with something genuinely memorable
Choose the events
you want to attend and that are right for your audience
Entertain without complexity
with everything taken care of, and budget friendly offerings to suit all businesses
Gift experiences to partners,
clients or charitable initiatives
Trusted By Leading Businesses
What our members have to say about us...
"Advance access and effortless booking make it easy to plan ahead. The whole experience - from arrival to hospitality - is consistently exceptional.”
Kevin Louch, Managing Director, Stanford
“A seamless experience from start to finish. The team make hosting clients simple and genuinely enjoyable.”
David Richards, Managing Director Fairs & Events, DSV
“A great way to reward teams and entertain clients. Premium delivers real value and an experience people remember.”
Louie Peniket, Director, Titanpak
